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Social sustainability? Crowdsourcing – when the going gets tough, ask for guidance

Social sustainability? Crowdsourcing – when the going gets tough, ask for guidance

By Peter Wilkinson on May 11, 2012

Is this a glimpse into the future? When a company faces community conflict, muddied by activists, confused by media interjections, fired by politicians with agendas, with no clear ‘social sustainability‘ path to follow, why not throw it out to the public to debate and find a solution. It’s ‘open-sourcing’, or ‘crowdsourcing’ a solution. Is it [...]

Posted in Social Sustainability | Tagged activism, social sustainability | Leave a response

Note to those interested in alternative (and less conventional) energy sources and the oil security crisis

Note to those interested in alternative (and less conventional) energy sources and the oil security crisis

By Peter Wilkinson on July 15, 2011

This article is relevant for all Australian public relations practitioners working in the climate change and clean energy space. It helps explain why the major petroleum producers are so determined not to let environmentalists block access to harder-to-access energy resources such as deepwater exploration for oil and the exploration for coal seam gas. This is [...]

Posted in Sustainability: energy security | Tagged activism, energy security, shale oil | Leave a response

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